Letter of Intent Masters of Science in Business Analytics, Oulu University Finland

 LOI

I hereby wish to describe my keen interest in a place in the Master of Science (Technology) in Business Analytics at University of Oulu.

 “Data is the new oil” an analogy coined by British mathematician Clive Humby. Taking a cue from this, I decided to put my job on hold and make the much-needed shift to learning and gaining more knowledge in field of Data Engineering. The main reason I have chosen this  Master's Program, is to develop my career and pursue post graduate education with an international university, which is AACSB-accredited and renowned for its research excellence, where one can develop practical skills with real-life examples through collaboration of industry and hands-on-training on the most advanced tools in multidisciplinary environment and cutting edge curriculum and research opportunities.

As a professional with working experience of approximately 10 years in variety of industries, now it’s time for me to get a professional degree and learn skills that are very much in demand as in the era of this 4th industrial revolution, data is everywhere but just like oil it’s not useful in its raw state. I find that data's role is essential in optimizing operations, forecasting trends, and driving strategic decisions and I believe that lack of human resource with right skillsets is hindering in development of both country & organizations.

With a background in engineering, I studied different branches of mathematics (Statistics and numerical methods), Physics and programming as my graduate subjects, and have worked as Sales Engineer and Project coordinator. It further gets me excited to learn how businesses could make higher profits if they knew the more advance skills to analyze their existing methods and processes and could learn precisely how to improvise those to generate more ROI. When I thought of delving into the data field, I  enrolled myself in an online bootcamp on Udemy about data science where I brush up  my skills in Python and learn data libraries of Python like Panda, seaborn etc. Some amateur work of mine can be seen on https://github.com/Zahra-Sultan. I also took online training of few hours in data visualization through PowerBI.

All this leads to self-realization that Data Science is a very vast field and to excel in the field, instead of any bootcamp, a two years Master program with contact learning in a educational environment will provide the real knowledge. This program's courses of data mining, data processing and multi modal data fusion has particularly drawn me. Since, after the COVID Pandemic, the world has changed its direction for professional and personal approach, be it a huge spike in online shopping or soar availability of remote jobs. So the number of professional business analysts, data engineers and Information analysts are not enough and will always be in demand.

Recognizing the transformative potential of data in today's business landscape, I envision myself contributing to industries by optimizing processes, enhancing decision-making, and driving sustainable growth through data-driven strategies. For this, during my Master’s thesis, I would like to explore how predictive analytics can improve cost estimation, resource allocation, and risk management in construction projects, by utilizing historical project data to develop models that optimize project timelines and budgets.

I’m sure, if given, the opportunity to study at such an academically vibrant university, would further enhance my skills to make a meaningful impact in the field of Business Analytics. Thank you very much for considering my request and I am looking forward to hearing from you.

Yours sincerely,

X,Y,Z

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